Next up in our World's 50 Best Bars spin-off features we examine the world's best gin bars. 

Cocktails are now the subject of the Brands Report, our spin-off from The World's 50 Best Bars. Where better to start than the Dry Martini? 

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Ben Branson

Ben Branson: How to brand non-alc spirits

There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.

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